La Poste - Pliages

A superb paper folding stop-motion commercial for La Poste, the mail service of France. The ad was directed by Edouard Salier for the Parisian agency BETC. The animation was made at Paris-based creative studio, Digital District. The background score of this fantastic advertisement was composed by Amadou & Mariam of 'Sabali' group.

The ad showcases the efficiency of the postal service of France, from traditional mail delivery to banking and delivery of goods bought online. Keeping in line with the subject everything in this commercial is made up of paper - paper postman, paper landscapes, houses, human figures, cars, skyscrapers. The ad starts with a paper envelope unfolding itself making way for the postman through suburbs and then a modern city touching all the services offered by the postal company.

Uploaded by: marthe salier